Sascha  Lobo

Expert in Strategy & Brand Communication

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Sascha Lobo was born in 1975. He studied social and business communication at Berlin University of the Arts and is an author and strategy consultant with focus on the Internet and brand communications for clients such as Deutsche Messe, Fraunhofer Gesellschaft and VW.

He lectures on the digital world from social media to digital work processes for corporations that include Siemens, Lufthansa and Wincor Nixdorf.

Since January 2011, Lobo has been writing a weekly column, "Mensch-Maschine", which is published at Spiegel Online. He has also co-authored (with Holm Friebe, Kathrin Passig, NEON) books on the subjects of work, the Internet and society.

In 2010, he published "Strohfeuer", his first work of fiction. In 2006, Lobo received the Grimme Online Award, the Erik Reger Literary Award and other accolades for the community blog Riesenmaschine.de.

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