Stefan Lettig

Business, Innovation and Digitization Enabler

The client is not only at the center of the universe, but rather creates customer-centricity!
Ideas and not utopia. Order supports creativity. Digitization is 360°.

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Stefan Lettig (Master in Management, ETH Lausanne
MBA in Finance, City University of Seattle, Washington State) is a recognized expert on the innovation and digitization scene, an innovation and digitization forerunner in management consulting, who already in 2008 conducted his first successful innovation project.

Stefan constructed with the help of his team an innovation portfolio analysis for a Fortune 500 company, based on the "The Strategic Innovation Framework Methodology" and provided an overarching innovation strategy for top management. In 2015 Stefan started to interact with the digitization community, realizing successful digitization projects. As a pioneer, he defined a digital core and non-core banking "modular product model" based on a "dynamic pricing mechanism" for one of the two globally operating Swiss banks.
Stefan’s practical experience is supported by his latest academic knowledge. Since 2008 he researched the subject of innovation process and knowledge management at Strathclyde University Business School.

His research focus is in the area of the "information acquisition process" (Greer and Lei, 2012), in which feedback loops and routines function as a vehicle for generating and acquiring knowledge from the customer and employees for the innovation process. This is accomplished by changing routines and finding how knowledge can be integrated into a company.

The client is not only at the center of the universe, but rather creates customer-centricity!

Ideas and not utopia: Successful innovations have to be based on realistic and realizable inventions that can be successfully commercialized. Utopic and disproportional ideas often prove to be nothing than empty air, and rarely get reasonable funding.

Order and not chaos: Order supports creativity. This is accomplished by combining the right people at the right time with the right mind- and skillset in an orderly process of innovation. Otherwise, innovative ideas can disperse and not reach their potential before they even have reached necessary momentum, or turn into endless discussions without fruitful results. Who hasn’t faced this before?

Digitization is not only about developing an App: Digitization is a 360° approach in looking at all the involved levels, holistically top-down / bottom-up from customer needs down to strategy, products, processes and the system landscape. It considers all actors/stakeholders involved (customers, employees, entrepreneurs and managers, etc.).


  • Information acquisition process within the innovation process
    With the information acquisition process with its feedback loops and changing routines between the innovator and customer, they not only generate new knowledge, but also orchestrate properly and efficiently the innovation development process. Thus, they get faster to the customers’ needs through tailored products and Services.
  • Digitization as an innovation enabler for growth: Digitalized nightmare market entrant                                             
    The new "way of life" (Garver, N., 1984) of customer communities within the digital age requires firms to offer new business models
  • Future Working Models
    How does the future of work look like? Is it only project based, and regular jobs are vanishing away?